La-Z-Boy Rebrand

• • Awarded: Silver ADDY
  • Category: Integrated Brand Identity Campaign
  • Company: Colle McVoy
  • Entry Year: 2026
  • Client: La-Z-Boy Incorporated
  • Art Manager, La-Z-Boy Incorporated: Jessica Charlton
  • Associate Design Director, Colle McVoy: Catherine Bretheim
  • Chief Strategy Officer, Colle McVoy: John Doyle
  • Design Director, Colle McVoy: Robert Pflaum
  • Director of Insights, La-Z-Boy Incorporated: Jorge Calvachi
  • Director, Creative Operations, La-Z-Boy Incorporated: Gail Bruce
  • Executive Creative Director, Colle McVoy: Gil Muinos
  • President, Retail, La-Z-Boy Incorporated: Rob Sundy
  • SVP, Group Account Director, Colle McVoy: Katie Hartman
  • SVP, Group Brand Strategy Director, Colle McVoy: Carly Beetsch
  • Senior Brand Manager, La-Z-Boy Incorporated: Nicolina Johnson
  • Senior Copywriter, Colle McVoy: Ryan Seibold
  • Senior Copywriter, La-Z-Boy Incorporated: Wendy Bomers
  • Senior Director,Consumer Marketing, La-Z-Boy Incorporated: Nelly Martinez Garza
  • Senior Graphic Designer, La-Z-Boy Incorporated: Eric Johnson
  • Senior Motion Graphics Designer & Editor, Colle McVoy: Nate Miller
  • Senior Motion Graphics Designer & Editor, Colle McVoy: Dawn Charbonneau
  • Senior, Manager, Consumer Insights, La-Z-Boy Incorporated: Megan Battig
  • VP, Group Design Director, Colle McVoy: Diana Quenomoen
  • Vice President, Chief Marketing Officer, La-Z-Boy Incorporated: Christy Hoskins
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