La-Z-Boy: The Decliner
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- Awarded: Gold
- Category: Specialty Advertising - Other Merchandise
- Organization: Colle McVoy
- Entry Year: 2024
- Advertiser: La-Z-Boy Incorporated
- Account Director - Exponent: Sara Robino
- Chief Creative Officer - Colle McVoy: Ciro Sarmiento
- Chief Executive Officer - Colle McVoy: Christine Fruechte
- Creative Director - Colle McVoy: Zach DeBlaey
- Creative Director - Colle McVoy: Braden Lee
- Creative Operations Director and Team Lead - La-Z-Boy Incorporated: Gail Bruce
- Director of Integrated Media Strategy - La-Z-Boy Incorporated: Theresa Fenner
- Executive Creative Director - Colle McVoy: Gil Muinos
- National Marketing Manager - La-Z-Boy Incorporated: Nicolina Johnson
- President - Colle McVoy: Jessica Henrichs
- SVP, Exponent PR: Dave Fransen
- SVP, Group Account Director - Colle McVoy: Katie Hartman
- SVP, Integrated Production - Colle McVoy: Laurel Osman
- Senior Art Director - Colle McVoy: Ed Diaz
- Senior Creative Technologist - Colle McVoy: Colin Travis
- Senior Director of Consumer Marketing - La-Z-Boy Incorporated: Stephanie Padden
- Senior Motion Desiger & Editor - Colle McVoy: Nate Miller
- Senior Video Editor: Eric Chan
- VP, Chief Marketing Officer - La-Z-Boy Incorporated: Christy Hoskins
- VP, Group Design Director - 10 Thousand Design: Diana Quenomoen
- VP, Group Earned Creative & Media Relations - Exponent: Andrew Miller