Walmart Land

    • Awarded: Silver
    • Category: Innovative Use of Interactive/Technology
    • Organization: Fallon
    • Entry Year: 2023
    • Advertiser: Walmart
    • Associate Director, Digital Production: Katie Watt - Digitas
    • Chief Creative Officer: Nikki Baker - Fallon
    • Chief Creative Officer: Atit Shah - Digitas
    • Chief Marketing Officer: William White - Walmart
    • Chief Metaverse Officer: Cathy Hackl - Journey
    • Director of Brand Experiences & Strategic Partnerships: Justin Breton - Walmart
    • Director of Virtual World Building: Lee Keebler - Journey
    • Director, Sr. Producer, Associate Creative Director: Cesar Avellanda - Publicis Groupe / Joe Petruccio - PXP / Diego Duran - Digitas
    • EVP Strategy Director, SVP Strategy Director, Senior Strategist: Patrick White, Marina Pen, Andrew Vessels - Publicis NY
    • Head of Brand Creative: Karan Dang - Walmart
    • Lead Virtual Designer: Alberto Carrilho - Journey
    • President, Global Client Lead: Alda Abbraciamento - Publicis NY
    • Senior Director of Brand Experiences & Strategic Partnerships: Kim Tunick - Walmart
    • Sr Program Manager: Michele Bellaro - Publicis NY
    • SVP Creative Director, Head of Design, VP Group Creative Director, Sr Art Director, Sr Copywriter: Molly Crawford, Kiser Barnes, Mark Snow, Alexis Watson, Jake Houska - Digitas
    • SVP Creative Technology, Creative Technologist: Adam Buhler - Digitas / Cory McLeod - Fallon
    • SVP Group Account Director, VP Account Director, Account Supervisor, Account Director: Andrew DiMartino, Rashaun Smith, Abigail O'Connor - Publicis NY / Ryan Trott - Digitas
    • VP Creative & Design: David Hartman - Walmart
    • VP of Brand Marketing: Casey Schlaybaugh - Walmart