Rib Roast

• • Awarded: Gold
  • Category: Integrated Branded Content Campaign
  • Organization: Fallon
  • Entry Year: 2023
  • Advertiser: Arby's
  • Account Management: Chris Campbell, Sam Tuttle & Julia Frayne
  • Advertising Manager: Alex Pierce
  • Associate Creative Director: Kelsey O'Briant
  • Brand PR, and Activation Manager: Gabriela M. Allende
  • CCO's: Nikki Baker & Leslie Schaffer
  • CMO: Patrick Schwing
  • Copywriter: Tanner Uselmann
  • Creative Directors: Mike Behrends & Joe Johnson
  • Director of Integrated Business Affairs: Brendan Lawerance
  • Director of Software Engineering: Kla Haeck
  • DIRECTOR- ADVERTISING, MERCHANDISING & SOCIAL: Sarah Sweeden
  • PR Agency: MSL
  • President: Jim Taylor
  • Production: Erin Simle & Aldo Hertz
  • Production Partners: WORKS Studio, MNFX
  • Senior Editor at PXP: Jesse Thompson
  • Senior Production Designer/Retoucher: Eric Zarnoth
  • Social Media: Jimmy Beck, James Kiss, Michael Nguyen
  • Social Strategy Supervisor: Mara Keller
  • VP Advertising & Integrated Marketing Communications: Emily Ciccone
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